What is the most important SEO Ranking Factor?
“While maintaining an online site, you must consider the most important SEO Ranking Factor. Without SEO, a site will rank poorly in search engines. When no one visits your site, no sale is made. The following are the most important factors to consider when creating an SEO campaign.”
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The Speed Factor
Website usability is one of the things that Google take very seriously. They have now developed a new algorithm that makes speed one of the factors that influence site ranking. No website that loads too long will now land in the first few pages of a Google search. If your site takes more than six seconds to load properly, then measures must be taken to identify the reasons and fix them quickly.
Most often than not, your images are what are causing the delay. Try reducing the number or size of your images and see how much faster your pages will load. These days, speed is considered by many experts to be the most important SEO ranking factor because of Google’s new algorithm.
The Keyword Placement Factor
To maximize the effect of your keywords, they have to appear in several important areas of your site. Most important of these are the meta title, the meta description, the main heading or H1 tag and in the anchor text links. Anchor text links are the links that visitors can click on to take them to other pages of your site.
Take note that you need to develop the proper keyword phrases, and not use the most common keywords, in order for your site to climb the search engine indexes and reach relevant traffic.
The Consistency Factor
Another factor often overlooked is consistency. Some argue that this just might be the most important SEO ranking factor, because without consistency in quality and quantity of your content, backlinks and keyword placements, then your SEO campaign will produce very small results.
Search engines continuously evaluate your content to see whether they are relevant and useful while users read them to see if the website contains what they are looking for. If good content is not found consistently, the site will not find its place in the first pages of search results.
The Age Factor
The age factor takes into account the trust associated with a particular website. The greater the age of the site, the more trusted it seems to be. A new site will not have many backlinks yet, which means that not many sites look to that website as an authority. A build up of high quality backlinks over the years makes your site a trustworthy site.
The age of your site might not be a factor that you can do anything about, but if you do things properly, then pretty soon, the age will become less of a problem.
Slow and Steady SEO Campaign
The factors that influence SEO are many and depend on a large part on the particular niche and needs of a website. A good SEO expert, therefore, must not assume that the most important SEO ranking factor for one website will be the same for other sites.
A slow and steady campaign is still best to win the race.
