Does Internet Marketing really work for your business?
Does Internet Marketing really work for your business?
Building a successful business with the help of the internet is a dream of every entrepreneur. But does it really work and how does one go about developing an internet marketing strategy?
Recent figures from a survey conducted by Pew Internet on the online activities of adults show that using search engines to find information and reading and sending emails are still at the top of the most popular online activities in the U.S.
How searching and emailing has become habitual to most adults
These two activities have consistently topped the adult’s list of popular online activities since 2002, which was when Pew started this project. The following table shows how they measured in 2002 over other popular online activities.
As expected, figures from 2002 have grown considerably in 9 years. From just 54% of Americans using search engines in 2002, the figure rose to 72% in the latest survey. Email usage also posted relatively the same growth as search from 55% in 2002 to 70% in the latest survey. This means, roughly six out of ten adults utilize these two core communication and online information gathering tools daily.
Targeting search engines in internet marketing
With Pew’s survey showing decisively how search is one of the two most popular online activities for adult users, it is only logical that your internet marketing plans should focus on it or be directed to taking advantage of these findings.
Pew has made it easy for internet marketers and online business to identify their target and to create goals with their internet studies and measurements. Take a look at the following table and see how different demographics use the internet. With these tools, you can make projections and plan goals and strategies.
Email marketing as part of your internet marketing
Another useful table from the Pew studies is one where they show how different demographics engage in email activities. This table show how on a typical day, white Americans are more likely to use email than African-american and Hispanics (63% v. 48% v. 53%, respectively).
Such high figures make it almost certain that internet marketing when done right will provide online businesses the success that they have been dreaming of.
Taking the first steps
What is probably the key to a successful campaign is to overcome fear and take those first steps to develop a plan. It is also important to understand that success is not realized overnight. There will be a lot of work to be done, and a great deal to be learned. But with hard work and with help from the experts you can have the perfect internet marketing strategy to help you achieve your goals and objectives.
