If you own a business and you want it to grow, you have to think about setting up a website. A website can do a lot of good to the promotion of a company’s products or services.  However, web marketing can be hard if you do not know where to start.  The following will help you find the right way or ways to get your website going.

1.      Search engine marketing

You might be wondering why some more humble competitors are doing better in search engine rankings than bigger companies with bigger marketing budgets.  The answer to this is search engine optimisation. But to be more quick about it, you might want to try search engine marketing.  This is the online equivalent of paid listing in the yellow pages.  They appear on the top right portion of the first pages of search results and get easily seen by an online buyer.

The most competitive keywords that your potential customers use to search for products will have to be determined and with the use of tools like Google keyword tools, you will know which of these will be the most cost effective for you to develop through search engine marketing.

2.            Search engine optimisation

Advertising on search engines may be faster in terms of arriving at first pages of search results, but doing it the natural way, or through search engine optimisation is known to drive a higher volume of traffic to websites.

SEO really takes time.  But although it may not be as quick as SEM in getting you noticed, having the knowledge and practice of doing it the right way will pay handsomely in the long run.  Like SEM, keywords are the heart and soul of an SEO campaign.  Developing appropriate keywords,  relevant contents, a great layout plus high calibre backlinks comprise the whole package.

3.            Content

Once you have successfully attracted people to your site, your web marketing efforts must go to keeping  them or making them interested in your offerings through your contents.  Producing relevant contents starts with thinking of the questions that your customers are likely to ask.  Writing the content to address these questions around your keywords will give you your search engine’s attention and should rank you high in product searches.

Contents should look at what is useful and interesting to your customers and provide value through information and education.

4.      Email marketing and social media

Email marketing as a web marketing tool, is a great way to share contents to people who are not usually visiting your site.  Emails are ubiquitous and email marketing will not limit your geographical reach.  The important thing is to offer the right kind of content to people who will find them significant and beneficial to their interests.

Social media like Facebook and Twitter have become so popular and influential that discerning online businesses have created a social media version of their sites in them.

With the right kind of help, all these mentioned web marketing strategies can work to provide your business an online presence that will make considerable impact to your bottom line.

Looking for a viable target market online can be daunting for a beginner.  The key to niche marketing is to go beyond what your competitors are doing and establishing a niche that your business can easily meet and excel in.

Find a niche

While that might be easy to say, doing it is altogether a different matter. First, is to determine who you want to sell to.  Get a feel of your ideal customers. Do you want a more exclusive set, where competition might be smaller, or would you want to cater to a wider target where quantity can convert to really huge profits.

Second, you have to ensure that your business is up to the demands of the market.  There is no use in niche marketing when you are unable to deliver the promised goods.

Build a strategy

Building a business with a very specific focus is important when venturing online.  The staggering number of competition can be overwhelming and the market can easily get very small.  With a target niche and unique strategies, your business can stand out and reach markets where competition is not so cut-throat.  This is what niche marketing is all about.

First thing to do is to find the keywords that would be searched by your target audience that would be unique to your business.  You would need special tools for this so that you don’t end up with very competitive keywords but rather specific keywords that would directly point to your site. 

Choosing from Adwords

Rather than choosing broad keywords that top Adwords, look for those with relatively small competition and are easy to market.  It is easier to define a specialty around a keyword.  Look at areas that you are good at and find what you think is just the right size competition for you.  These keywords also generally attract fewer competition amongst advertisers and should be much cheaper to bid for.  You would actually realize bigger savings and lower expense ratios.

Trial and error niche marketing

As soon as you have settled on a niche and identified your keywords the next step is to develop a content strategy around the keywords and procure listings for them on search marketing services like Adwords.  You will now proceed with your niche marketing by trying on multiple variations on the ads through Adwords and tract their conversion results to see which are effective.

Analytics and costings

Niche marketing can be easily profitable, but it is important to always be measuring your performance.  Analytics software can tell you how people reach your site and which terms and keywords result in conversion.  You will have to deal with a lot of data but with patience and diligence you can make it work for you in a meaningful way.

Does Internet Marketing really work for your business?

Building a successful business with the help of the internet is a dream of every entrepreneur.  But does it really work and how does one go about developing an internet marketing strategy?

Recent figures from a survey conducted by Pew Internet on the online activities of adults show that using search engines to find information and reading and sending emails are still at the top of the most popular online activities in the U.S.

How searching and emailing has become habitual to most adults

These two activities have consistently topped the adult’s list of popular online activities since 2002, which was when Pew started this project.  The following table shows how they measured in 2002 over other popular online activities.

As expected, figures from 2002 have grown considerably in 9 years.  From just 54% of Americans using search engines in 2002, the figure rose to 72% in the latest survey.  Email usage also posted relatively the same growth as search from 55% in 2002 to 70% in the latest survey.  This means, roughly six out of ten adults utilize these two core communication and online information gathering tools daily.

Targeting search engines in internet marketing

With Pew’s survey showing decisively how search is one of the two most popular online activities for adult users, it is only logical that your internet marketing plans should focus on it or be directed to taking advantage of these findings.

Pew has made it easy for internet marketers and online business to identify their target and to create goals with their internet studies and measurements. Take a look at the following table and see how different demographics use the internet.  With these tools, you can make projections and plan goals and strategies.

Email marketing as part of your internet marketing

Another useful table from the Pew studies is one where they show how different demographics engage in email activities. This table show how on a typical day, white Americans are more likely to use email than African-american and Hispanics (63% v. 48% v. 53%, respectively).

Such high figures make it almost certain that internet marketing when done right will provide online businesses the success that they have been dreaming of.

Taking the first steps

What is probably the key to a successful campaign is to overcome fear and take those first steps to develop a plan.  It is also important to understand that success is not realized overnight.  There will be a lot of work to be done, and a great deal to be learned. But with hard work and with help from the experts you can have the perfect internet marketing strategy to help you achieve your goals and objectives.

You can create a major impact on your business objectives if you have landing page optimisation for your website. When we optimise your landing pages your web pages quality score will go up and your click trough rate will increase.

To create an optimised landing page, the specialists at Netex Solutions perform the review of your existing website’s performance as well as web traffic, rate of conversion, visits and your website’s usability. Here is when we offer you effective suggestion on specific areas for overall improvement of your ebuisness.

According to Google, a “landing Page” can be any website page. Visitors visit enter and exit the website through the links forwarded from their friends, or the links that are displayed on other sites or one which have a highest rank on the particular Google search keyword. And these may not be the landing page according to you. You might have planned some other webpage as their landing page. Website optimisation specifically depends on SEO and site usability and site navigation. Each dead end webpage on your site becomes increasingly neglected and is a futile attempt of conversion. This occurs especially if the customers are attracted towards other sites due to compelling calls, competitor products touts, or if the product pages are losing overall navigation.

Here are the four major components to successful Landing Page service:

Optimised Usability and Navigation:
The foundation of every Landing Page Optimisation is an overhaul for improved usability, especially the user-interface design to increase click through action. Usually, a practical, functional and clear website is not only good for SEO but also good for its consumers. The usability review starts by asking a few questions to ascertain the consumers’ needs are displayed on the webpage: Is navigation clear and easy to understand? Are the valuable consumer needs and actions apparent and prioritized? Is the landing page well structured, easy to read and logical? Is the content on the page appropriate and relevant? Does the page reflect brand loyalty, reliability and credibility? Is it easy for the customer to find the contact details, shipping and payment details on the page? Does it give the accurate information to the customer to proceed further? Is the entire information of the product like its price, weight, size, features etc clearly mentioned on the product information page? All these things will truly influence the conversion rate.

Site Metrics and Rate of Conversion Optimisation:
The conversion rate of the present website and the click through action from the main landing page will be evaluated in a highly systematic and professional manner provided the data is available. This will help you know which navigation factors are important to promote and what can be eradicated.

Performance Optimisation:
The functionality of the website is also evaluated. The time taken for the pages to load and how to easily reduce this time. Is the performance of site accurate and is the display correct for the common browsers on the site. How is the landing page, is it too messy, too long, too wide or highly complex CSS or AJAX structures.

SEO and Referral web traffic Optimisation:
Landing Pages fail to perform effectively if it doesn’t have any web traffic towards it. The existing SEO and Referral traffic features are evaluated in order to find from where the users enter and exit the website. The optimisation of SEO and SEM will enhance web pages to attain better rank in search engines so that the users enter your website from where you want them to enter.

Netex Solutions offers all these services to improve the presence of your website by optimising all the aspects influencing its efficiency. The best solutions offered by Netex will surely help you attain your business objectives. Give us a call and we will show you what we can do to expand your business.  info@netex.com.au