Case Studies

Client: Non Disclose
Business Type: Online Retail Shop
Implementation: 2 Months

Results:

• 133% increase in Web Traffic.
  Unique Visitors increased from 938 to 2186 in 30 days (non advertising visits)
  
• 20% increase in overall sales
• Better Bounce Rate and Users are spending more time on the website

One of our client added a website to its overall marketing campaign in 2005; however, the years since have seen their site fail to appear at a high enough ranking in search engine results to drive adequate traffic to the site. Our client’s competitors’ sites consistently ranked higher in search engine results than did its own, putting our client at a significant disadvantage.

Identify Web Traffic Issue
Our client knew it needed to make changes to its approach with online marketing in order to establish a more prominent position in search engine results and better compete with other similar businesses. It needed to increase website traffic in order to drive higher online sales and better compete with other businesses in the online marketplace.

Implement Internet Marketing Strategy
In mid 2009, our client partnered with Netex Solutions who designed a customised Internet Marketing plan to provide our client with greater online visibility, higher search engine ranking, and increased traffic flow to our client website.

Through website analytics, Netex Solutions looked at our client’s current website traffic to identify areas of need in the site’s traffic flow. By studying our client’s niche market and the language used by individuals looking for the services our client provides, Netex Solutions was able to determine the key search engine terms needed to increase traffic to the site.

A customised and comprehensive internet marketing plan was established by Netex Solutions, including search engine optimisation, strategic online press release placement, utilisation of pay-per-click advertising, and current customers email marketing to drive return traffic to our client’s site.

Results for the business
After implementing Netex Solutions Internet Marketing strategy, our client’s website traffic increased non paid visits from Google from 938 to 2186 more than 133% in growth for the first 2 months, resulting in sales conversion rate has also jumped 20% increase in overall sales.

Since partnering with Netex Solutions, our client’s website has consistently held a position within the top ten sites to appear in all major search engine results and online service, allowing our client to establish a significant market advantage over its competitors.

We are passionate on what we do and we are confident that we can replicate the same success for your business. Contact us today, see how we can improve your business and grow your business.